Choco is a creative agency, based in Antwerp, Belgium. They are a hub for creative talent, from copywriters to designers, from content creators to motion graphic designers, from strategists to social media specialists: they give the best of themselves in a lively club of brand builders.

Choco’s brand purpose is to strengthen and connect the unique beauty of people and brands, and therefore grow the feeling of unity.

The visual identity was created with this unique positioning in mind.

Carbon Creative is a 100% First Nations owned and run creative agency dedicated to social change. The illustrations for the manifesto visually promote who they are and what they stand for.

Brand identity for St Agnes Rituals | the simple deep cleansing detox kit. A way that helps you go from toxin to tox-out, even while you sleep. That’s the St Agnes Rituals way.

Raak is a Belgian not-for-profit business connecting people through local initiatives. With thousands of volunteers in more than 450 Flemish and Brussels neighbourhoods, Raak makes every village and city vibrant every day.

Our task was to create a colorful and lively look & feel that invites you to join your local community with enthusiasm. The corporate identity reads like a street map where at every intersection, on every corner, Raak helps people to take action for each other and the neighbourhoods.

The visual identity was created in collaboration with the agency Choco.

Current is a property business with heart. The brief was simple - ‘professional with personality’. The word ‘current’ is multi-tiered: it’s ‘now’ or ‘in the moment’, ‘flowing naturally’, or an ‘energy stream’. These are powerful attributes, especially in the property sector. Designing an entire brand ecosystem based on these traits led to a bespoke colour palette influenced by suburban Queensland, tailored typeface embellishments, and organic structures. The soft ‘e’ in the logo injects a flow to relax the reader and instantly reveal the brand’s personality.

Branding co-developed with Soundscrawl Creative

Source SBG is Australia’s leading supplier of lab coats and clinical wear. Whether you are a healthcare warrior, an empowering educator, or on the front line of your industry – the right uniform empowers, conveys professionalism, instills trust, and unites teams. Source SBG is the one-stop uniform shop. If you need it… they can Source it!

We created a brand mark, an abstract symbol of a seed, that symbolizes the source of growth. The corporate, yet stylish typeface and the medically inspired colour palette give the brand an organic look, providing warmth and expertise while remaining clean and smart.

MaD Love notes are designed to send your kids a personal message. It lets you be there for them when you physically can’t. They are perfect for lunchboxes, tucking under their pillow or in their bag. We created a range of different themes with different tones for different occasions, moods, and emotional states to give parents the flexibility to tailor the ‘MaD Love’ note.

Design & Illustrations by Sgt Purple.
Co-created with Brainheart.

Lifestyle illustrations for Unity Park, a position-and-picture-perfect development to Melbourne’s west.

Co-created with Rumble

Logo Design & Brand Identity for Pharmsmart, an Australian animal health company that provides specialised products for local conditions.

The illustrations and colour palettes are uniquely designed for Spencil’s Back-to-School gear.

Council on the Ageing (COTA) Queensland, is a charity committed to the rights, needs, interests, and futures of people as we age. Each year COTA launches the "Seniors Month". It’s a festival where we can connect and celebrate the important and essential roles older people play in our communities.

We created a fun and festive visual identity for the event. The logo and colourful illustrations bring this year's theme ‘Social Connections’ to life. In short, it’s going to be a connect fest!

Brand Identity for A Better, Kinder Awesome - a subbrand of Spencil that makes quality, affordable Back to School gear for kids. The purpose of the brand is to support mums and dads to support their kids to thrive. It is centered around helping parents raise happy, confident kids. Spencil wanted a brand that adds extra value, sparks happiness, and fosters friendship amongst kids. They offer products for kids, but always with the parent in mind. Something awesome for everyone. It’s joyous and inspiring.

Logo Design & Brand Identity for Next of Kin, a Film Production Company based in Brisbane.

Illustration, Packaging Design & Art Direction

Sgt Purple designed four bespoke illustration designs for ZEEP hand sanitiser. Each illustration represents a scent and visualises a musical connotation to lighten the spirit. A new generation of hand sanitiser for a new normal you. May it brighten your day and kill those germs.

Live for Less is a sub-brand under CitySmart. It's a sustainability hub that provides all the solutions to sustainable living in one place. Live for Less makes it easy for our audience to live a more eco-friendly life. Their audience is primarily females who want to step away from the mainstream and are doing what they can to save the planet. The nature of the brand is earthy/eco, friendly, and relatable.

My task was to create a logo & brand they’re proud to align with. A brand that looks beautiful, smart, and honest.

The idea for the logo is based on a "less-than" symbol. By rotating the words "Live for Less" we create a "less-than" sign. We highlighted the less-than sign by making the other letters softer in tone.

Deliverables: logo design, tagline, website & newsletter design, social media template designs, merchandising, business cards & brand book.

With special thanks to Andrew Bird (Senior Copywriter) for creating the line “Everyday life shouldn't cost the earth.”

Employer Branding Australia is a team of storytellers, researchers, strategists and talent marketers, who connect people through stories. Their purpose is to help employers attract the right people and keep them engaged.

It was a pleasure to rebrand the visual identity for this wonderful passionate business.

Brand Identity

Platinum Investment Advisory is a South East Qld based business providing personalised retirement planning and wealth creation advice to local affluent families and individuals.

Sgt Purple gave the brand a sophisticated visual identity that connects with its target audience & persona.

The brand suite includes logo design, landing page, business cards, stationery, promo items and brand style guide.

Below Zero Cryo is a beauty clinic on the Gold Coast that provides cutting edge health, beauty and wellness technology. Their specialty is the use of cryotherapy. Whole-body cryotherapy takes place in a cryotherapy chamber (a small room with a glass door) which surrounds the entire body. The purpose of the chamber is to expose your whole body to extreme cold. Liquid nitrogen cools the air to temperatures as low as -140 degrees. This treatment helps with body muscle recovery, reducing inflammation, accelerating weight loss, and overall wellness.

Our task was to create a logo, brandmark, and brand identity for a holistic wellness space where the brand feels premium, nurturing and confident. The visual identity was created in collaboration with ACG Creative Co.

Illustration design & visual identity
Cota Queensland

The Queensland Seniors event provides opportunities to promote positive community attitudes towards older people and ageing, facilitate community participation, and enhance community connections, aligning with the Queensland Government’s and Council on the Ageing (COTA) Queensland’s vision of building Age-friendly communities in Queensland.

The concept, visual identity & design was developed in collaboration with Brainheart.

Sometimes. Things. Are. Tough. We live in a society where the pressure is on and expectations are high and it can easily bring us down. So… let’s pause.

Sgt Purple designed a bunch of bespoke Pausecards with positive quotes for a positive view on life. Made for those days when the going gets tough.

Brand Identity for The Pickup Artist
Visual arts challenge show created by Bec Dakin - Wickham Park Productions

Brand Identity for Pilates Place, a successful reformer pilates studio in Brisbane. A studio where clients will feel comfortable no matter what their age, fitness or experience. Pilates Place wanted to create a chilled-out, empowering brand.

Based on an existing logo, we were proud to create a new look & feel ecosystem that included a robust style guide, colour palette, typography style, social media design style, apparel and merchandising, posters and postcards.

More recently, Sgt Purple designed and collaborated with Pilates Place to launch an exciting series of Healthy Meal books. This required extensive editorial design to capture the essence of fresh food and a healthy, active lifestyle.

Brand Identity for Little Birdie Books - Language Learning in Flight.
Logo design, visual identity, illustrations

Logo | Brand Identity | Kindergarten Educational books
The eKindy program is a comprehensive ‘at home’ kindergarten program for children in the year before Prep.

Logo design & visual identity

The Brokerage is a team of highly experienced property finance professionals who deliver a full range of loan solutions to property developers, investors, businesses and property owners.

Branding | Visual Identity

Art Direction & Design for 10 years of Brisbane Advertising & Design Club (BADC) Charity Challenge. The Challenge promotes and recognises the charitable contributions that have been made throughout the year by people from the Advertising Industry.

Visual Identity & Art Direction

Brand Identity - Illustrations - Poster design

Branding for Earth & Steam Coffee Company

Brand Identity - look & feel

Logo design and corporate identity for a property development in Fortitude Valley. 

Branding for West Village Launch Book -

Property development

Layout, artwork, illustrations:

initial look & feel.

Logo design and Branding for The Work Well Health Centre in Paddington, Brisbane.

Visual Identity for Sizzler Spring & Summer Campaign - All Kinds Of Goodness

Creative Concept - Art Direction - Design - Retouching & Finished Art

Logo design & branding for The Fox Hotel - New Year's Eve Party

Concept  /  Design  /  Art Directing photoshoot

Art Direction & Design

You've found the love of your life. But even the best relationships take work.

Does your relationship need some T.L.C.? It's up to you to get things back on track.

Want to get the spark back? Spend quality time reigniting your passion.

Photographer: Kenny Smith

Brochure design & corporate identity for ABC Learning Centres

Branding, logo design, jerseys design and corporate identity for The Suns Football Club